Strategic analysis and research
Analysis as the basis for a
communication strategy
Before a company develops and implements a communication
strategy, it is essential to ensure a communication platform
that corresponds with reality and covers the company’s
weaknesses and strengths. Analysis and research are important
tools to achieve a credible communication platform that is not
only based on the company’s self-image, but which also takes the
surroundings’ opinions and assessments into consideration.
Analysis of the company’s media
In order to optimise a company’s own media such as its intranet
and employee or customer magazines, the media should always be
looked at from the recipient’s point of view. This is best
achieved by qualitative interviews and analyses representative
of the target group. The recipients have an obvious tendency to
be more sincere and honest when external experts conduct the
surveys rather than their colleagues.
Market and industry analysis
When a company wants to expand its product line or capture new
markets or industries, an intensive knowledge to the new area is
an important basis for decision-making. To obtain the best basis
of decision, KK can provide journalistic field work and in-depth
analyses of the market or the industry.
For further information, please contact Ejnar
Schlesch-Jensen or Pia Bodal,
tel.: +45 33 93 44 22.
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