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Employer branding
Employees constitute the most important
resource in the organisation. They have a knowledge that is very
important for the organisation and which is often difficult to
replace or transfer. Thus, many organisations’ performance and
competitiveness directly depends on whether they are able to
keep and attract qualified employees. Given the historical low
rate of unemployment in Denmark, it is a challenge that many
companies face.
The goal of employer branding is to create a work place that the
employees appreciate and which is able to attract new employees.
In short, the challenge and opportunity consist of giving the
work place an added value and loyalty that corresponds to the
value that many brands today benefit from among the consumers.
To achieve this, the company must provide a level of value for
the employees that its competitors cannot offer.
KK firmly believes that the best way to achieve this is in
dialogue with the employees. In this way, employer branding
never becomes empty phrases that do not correspond with the
employees’ understanding of the everyday work place life.
Within employer branding, we have much experience in disciplines
such as counselling, analyses of employees’ view of the work
place, the development of tailored communication platforms as
well as the development of profile and information materials.
For further information, please contact Ejnar
Schlesch-Jensen or Pia Bodal,
tel.: +45 33 93 44 22.
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