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Development of communication strategies
The intensified interest in
value-based management and the consumers’ increasing focus
on ethics, environment and social responsibility make
it essential to have a strategy for communicating with
the surroundings. A carefully prepared strategy helps
to ensure that the communication effort is carried out
according to the company’s goal and that it is coherent
throughout the organisation.
Based on the company’s concrete situation, KK advices
our clients on the development of communication strategies
– both for the company in overall terms and for topical
issues. As part of the strategic development, we assist
our clients in developing and defining the overall directions
for the company’s communication. We also advice our clients
on their strategic approach to their future communication
activities, such as its content, form, scope and intensity.
We assist in determining tactical and operational measures that
the company must implement in order to carry out the strategy.
For further information, please contact Ejnar
Schlesch-Jensen or Pia
Bodal, tel.: +45 33 93 44 22.
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