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Crisis communication and crisis management
There are many events in a
company’s life cycle that can turn into crises. It might
be financial problems, products, customer service or environment.
Or the company can be exposed to rumours that are not
true. In such situations, an efficient and controlled
communication effort is essential to avoid that the company’s
image suffers a serious defeat.
KK offers experienced assistance in creating an effective
crisis management programme that, in addition to strategy
development, also includes a plan for allocation of responsibilities,
preparation of main messages, Q&As, letters, press
releases, etc.; identification of alliance partners outside
the company, setting up small but important details, media
training of the company’s spokespersons, etc.
Issue management
The best way to handle crises is to avoid them. By scanning and
analysing the market and keeping an eye on relevant issues we
help our clients to nip potential crises in the bud. Issue
management can also improve the company’s opportunity to create
alliances with other parties. The company can increase its speed
in developing new products by capturing signals from the market.
It can also develop a leading position within social and ethical
responsibility.
Finally, issue management gives the company an opportunity to
adjust its own view on life with what is happening in the market:
is there something we have overlooked that threatens our company
or products?
For further information, please contact Ejnar
Schlesch-Jensen or Pia Bodal,
tel.: +45 33 93 44 22.
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