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Media relations and media training
Today, the media is the most
significant opinion-forming forum in the society – thus, they
constitute a vast force. The media’s area of interest often
determine which issues that are put on the political agenda, and
which companies that have a good or bad image in the population.
KK assists its clients in establishing serious media relations
that opens the door to new opportunities. Through targeted
contact to the media, the company can strengthen its image,
minimise or avoid bad media coverage and put specific issues on
the public agenda. We offer our clients both to develop a
strategy for media relations and to carry out the practical
tasks such as press releases or other kind of materials and
media contact.
Tailored media training
KK also carries out media training for our clients’
spokespersons. If media training is to be efficient, it is
important that it is as close to everyday life as possible and
pulls all the company’s sensitive subjects forward. In this way,
the situation becomes as realistic as possible.
This is why we do not offer open media training courses,
but only tailored sessions for individuals or groups of
employees from the same company. Additionally, these courses
have much more far-reaching benefits that just making
the participants better at handling the media; CEOs also
become more aware of where their company is vulnerable,
and after a media training course they often implement
measures to reduce this vulnerability.
For further information, please contact Ejnar
Schlesch-Jensen or Pia Bodal,
tel.: +45 33 93 44 22.
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